Tarheel remembers miller,(highlife!)...miller, (highlife!) the champaign of bottled beer!!! So do we. But, in the early 1960s, Bev worked on a market research project for Miller Brewing. A lot of respondents said we didn't drink Miller because it's way too expensive. Actually, it cost no more than other beers but the words "highlife" and "champagne" were giving the wrong impression.

They immediately changed their whole advertising approach and started showing people on TV drinking Miller beer at barbeques and bowling alleys, and dressed in work or very casual clothes. They changed their jingle to

When it's time to relax,

One beer stands clear. (beer after beer)

Well if you've got the time,

We've got the beer (Miller beer.)

Which is what Night Wing remembers.

Bev and Jerry