Old Mrs. Worcester, my English and Latin teacher, was fond of pointing out grammatical errors in adverts. Her favourite one was "Winston tastes good, like a cigarette should!" She was so effective, I've never forgotten it should be "as" a cigarette should. Advertisers don't care, though...whatever will sell their product...when we brainstormed at the radio station, for new ad slogans, we called it "we build a better burger" sessions.

kat