Just bye the bye. It was the small (at the time) independent Taylor company and their wonderfully playable instruments that got Martin and Gibson off their asses. 30 plus years ago Takamine practically drove Martin out of business, but this time the "big" guys looked and listened. Collings, Santa Cruz, and Larrivee also got their attention, but it was Taylor who gave us all the amazing choices available today.
Ten to one the rest of them won't let Larrivee steal this market from under their noses. They'll be back!
Deering is currently doing the same with their inexpensive banjo line...especially their "Good Time" model.
Rick