I just got back from Michigan, and, since I passed through the Ann Arbor area, I saw a number of these amusing things--the problem being that, for all the claims that this guy makes about being a a marketing whiz, he doesn't know the " seven words " rule about billboards, and, as a consequence, no one is able to read what he has to say--

As born and bred Michigander, I have always thought that that the economy is bad because Michigan entrepeneurs, like this clown, tend to ignore the basic principles of marketing and just do what ever ding-dong thing pops into their heads--