I think they're great too!
On a visit to London I had the chance to try out a couple of Santa Cruz guitars as well as a bunch of Collings and a whole host of other quality guitars (not something you can do in the local shops) and found the Santa Cruz came out best (for me).
I would have been thrilled to walk off with any of them if my budget would allow, but the Santa Cruz really suited me.
(Sigh!) one day.............

C-flat.