about stuff like Squirt and other great memories:
   Names like that can be sold, and new owners can put almost anything they wish in the bottle. It used to be a common thought that you needed to make something GOOD in order to get a decent share of the market....now the usual wisdom is that all you need to do is market it cleverly. Make it...and the ad...the right color, get a pretty girl..(or a cute dog) to appear near it, and you don't NEED to put real grapefruit or real sugar in it any longer. (yes, yes, I know there are exceptions...*grin*..I can get GOOD beer in the USA now!)

I think there are similar processes happening with music also....there is a common idea that you just need a gimmick, a formula, and an ad campaign and you can sell almost anything...oh, yeah, and it needs to be loud....