I just keep wondering about the "Return To Family Values"

Just where/when do they want to return to?
I mean the early sixties are now 45 years behind us. Are the good old days farther back? Surely they don't want to return to the days of a Kennedy whitehouse. The free-love/hippy-dippy late 60's early seventies? The Disco, imported Italian Polyester, Coke and Sex late 70's? The I got mine screw you 80's? Just when are they returning to?