"Nobody goes there" indeed! Chris B you're so wrong, it's funny.

Where were the two SongLinks project launches held, with audiences of 300 apiece?
Do you count the researchers visiting the archives?
Or the hundreds that go there for dance/instrument lessons every week?
Or are you just thinking "folk club"? And even then you'd be wrong - with regular audiences of 40+, they beat many other clubs hands down.

Do pop in and have a browse - you might learn something about your own tradition.