1. NOMAD has moved around too often lately and people have not yet caught up to it.

2. There are people who hear New Haven (or other cities) and think they will
   a) have to negotiate miles of small streets, getting lost
   b) have no place to park
   c) will get mugged in the parking lot

Some work on the publicity could stress the ease of the location, but the mugged in the parking lot types will not believe any reports of safety.