Well, Amos, maybe "the guy" knows full well he isn't going to rack up any big bucks with the idea, but is going for the chance that there might be someone here and there with more money than confidence in his own ability to pull off something like that for fun. And "the guy" knows he has to expect to put in a little time with photoshop, and a little with the morph program, to do one like that.
Then again, maybe "the guy" had done the morph for fun awhile back, his wife said "why don't you put that on your web site", and while he was at it he thought maybe he'd see if he could pick up a stray buck here and there.
Rest assured, anyhow, that "the guy" isn't taking the whole thing too seriously. :)