"You can't redefine 'science' for your own personal use". Oh yes you can if you're a religious fundamentalist or Dubya or a brand manager in a marketing department (does that face cream really make you look 10 years younger? - it does because we bullied R&D into doing some sort of spurious test which 'proves' that it does). Our 'civilisation' is packed with powerful and influential people who commission spurious 'science' all the time - it's a civilisation built on sand, though!