And there is money to be made:
http://www.dnaperfection.com/pages/10/index.htm

Way down the bottom comes:
What is the complete process and the total price for the required sessions?

The process begins with an Auric Clearing. The Auric Clearing must be done first to remove all of the highest priority energetic blockages. About a week later, after your light body becomes stabilized in it's new energetic structure, the Karmic Session can be done. The Karmic Session removes past life karmic issues that are keeping you in a "karmic loop", where the same types of things keep happening to you over and over in life. These two sessions prepare you to accrete the amount of light required to activate your DNA. About a week after the Karmic Session, the 1st DNA Activation can be done. There are at least 2 DNA Activations required to activate as many strands of DNA that your energy body can handle at this point in your evolution, and the sessions should be done about a week apart. These sessions promote permanent, lifelong changes and are given with a gentle, loving intent. The investment in yourself for the first four sessions(Auric Clearing, Karmic Session, and 2 DNA Activations) is only $400. You can also just purchase 1 session at a time for $100.