Daft I know, but I found myself sniffling like a good 'un when I heard the JCB song that's being virally marketed by a band on the Folk'n Deadly label, Nizlopi.
It's a simple, sentimental number, and there's a huge groundswell of support to get it to the No 1 position in the UK music charts this Christmas - and I for one would like to see it there in place of the plastic pap that so often makes it.
It's maybe not to everyone's taste, but the lead singer's dad, Kieran Concannon, does play uillean pipes on it, so there's definitely a folk connection. And I thought it was great.