From the "Full Of Shat" site:

"Fellowship of the Shat Mission Statement: It is our aim through recruiting, coercing, hypnotism and blackmail, to encourage members of the public such as your good selves here, to join with us and celebrate the delights and mysticism of entertainment legend William Shatner. For he is recognised as the One True Shatner-Being. He is more than just a fabulous actor... he is more than just a great singer... he is more than just an award winning novelist... He is a way of being. He is an incarnation of pure spiritual energy. He is the personification of perfection. He is irresistible to women - and for this, we worship him so! He is the Shatner-Lord. Praise be the Acting Deity! Oh perchance to gaze at his Rotund Hairless Belly! 'SHAT-ELLULAH! (sic)'"