1. a bunch of people trying to sell it really cheap, mostly on eBay. 2. several claims that it's suitable for 8 year olds. 3. multiple "help thread" with complaints about bundled spyware.
I still don't know what it is, so I guess I'm not a lot dumber that Stilly(?).
Re the spyware complaints - Broderbrund(?) (apparently the maker) has been accused of including a "spyware" content. Rumors are that they've quite doing it, but nobody knows when. Consensus of "not very informed" opinion is that it's not malicious, just annoying. It appears mostly to allow them to send you lots of advertising about updates(?)