Although it's not as common recently as it once was, the term "low hanging fruit" refers to the "easy to get" product, but also carries a bit more meaning/connotation.

One who will "pick the low hanging fruit" is, by implication one who is looking for easy results without expending the effort appropriate to the task.

Especially when used in refering to a political action, the connotation is that a "fix" that looks like it's an answer, may not actually have the intended result, or in fact any observable effect; but it's likely to "placate" the voters.

"More severe penalties for criminals" is the "low hanging fruit" that evades the need for appropriate rehabilitation resources, improved police budgets, adequate manpower for parole administration, better support staff for the courts, etc. But it makes the voters happy and keeps the politician in office.

"Lower the speed limits and raise the fines for speeding" is the "low hanging fruit" that evades the need to repair the roads, improve signal devices to control traffic, built adequate access ramps on the freeways etc. But it makes the voters happy and keeps the politician in office.

In other words, "picking the low hanging fruit" carries the strong connotation that the job is inadequately or inappropriately done.

At least in my part of farmland where people actually used to pick their fruit.

The term has been used by some "efficiency experts" in their explanation that you should do the easy things first, but in more traditional usage there is nearly always the implication, and expectation, that the rest of the job won't get done.

As used by most such idiots "experts" it's usually to distract the customer from recognizing that they don't know how to do anything that will actually help solve the real problems in the organization, so they'll run out their contract talking up the "low hangers."

John