I heard little Johnnie say he thinks that seeing an attractive young lady on the beach saying 'So where the bloody hell are you?' is perfectly acceptable (couldn't find the actual quote anywhere). I haven't seen the whole ad yet, but it's definitely a hark back to the days of Paul Hogan's 'put another shrimp on the barbie'. The trouble with that one was always that we don't call them shrimps, we call them prawns.

This bit I like:

"We've poured you a beer and we've had the camels shampooed, we've saved you a spot on the beach. We've even got the sharks out of the pool."

Apparently it's then followed by a blonde, bikini-clad woman emerging from the surf asking: "So where the bloody hell are you?"

I sorta question the bit about the camels though. They don't figure very prominently around here. And in all the years I've lived here, I've NEVER seen a chain of camels being led along the beach!


Bloody 'ell!!