...a phrase which has seen so much abuse by MBAs and ad-men since he coined it in the 70's that it can scarcely be recognized anymore. The Structure of Scientific Revolutions was a very telling work, but it happened to become wildly popular amongst the burgeoning and maturing Yuppy generation who were coming of age and desperate to go down in history as having done something -- anything at all -- of historical note.

So a lot of wild-ass claims about paradigm shifts became the order of the day, most of which were not even paradigmatic in nature, and shifted very little except some revenue here and there.

A