There is lots of fuss here now that the british TV censor has refused to allow this on British TV cause of the 'naughty word'. They may still be seen in Movie Houses.

Haven't heard any feed back from the USA or anywhere else.

Anybody seen them yet?

Funnily enough, there is an adv for another company/product that parodies this campaign - the mother chastises her child for using the word, then is seen to use much more in a 'car park rage' incident - so subsequently gives no comment when her child says the breakfast cereal is 'bloody good'.

Amusing is that the 'great Aussie Adjective' was invented in Great Britian...