Who can tange the intangible! Why is there a use-by date on sour cream?

Why do they call it designer gear. The last truly new clothing design was when Wriggly started shaping her skins before she tied them on. It's hardly aeroscience.
'Designing' also means to have a hidden agenda for advancing your own interests, though, so maybe it isn't so silly.

I'll see them all damned before I BUY their advertising.