When my aunt, now an energetic and still independent octogenarian, bought a blouse in LA she wanted the logo to be removed (imagine! a label on the outside of a garment!)
The seller remonstrated: "But it is a designer blouse!"
My aunt: "I'll be damned if I run around advertising your bloody designers on my blouse!"
I think it a good story to illustrate Bee's contribution.

And Giok - the antimilitarists (against rearmament in the fifties) in my country ran around uniformed with American drab surplus greatcoats (parkas) which thence were called Korea greatcoats.

Coincidence: Just yesterday I read Mark Twain again, and found this:
But as a rule our self-approval has its source in but one place and not elsewhere - the approval of other people.
(Europe and Elsewhere: Corn-Pone Opinions)