Agreed it is an assinine thread
However, for those outside the U.S.A. you are probably unaware that it was "SuperBowlWeekEnd" and such drivel has been spewed for three weeks leading up to this "event" (actually, it was the best one I have seen...most are mismatches) and for three weeks everthing from "The Best....team...beer....toilet-paper....mutual-fund.....deoderant....) is flamed across the public consciouness as if it really made a difference.
So excuse the poor chap, being a "picker" he is probably an American caught up in the excesses of the weekend.