I think it might be an idea to publicise the total contributions received per relevant period - in this case since the opening of the state ofthe union thread. This could repeat monthly (with a cumulative total). Target might be to raise $400 month as I suspect Max understimated his costs, and seeing the number of people who have said they have sent money (some saying how much) I expect we would show a good surplus from that time, but there would then be swings and roundabouts in subsequent months.