Richard, I beg to disagree.

There are plenty of Marlboros in the world that have nothing to do with cigarettes and if one had to say "Marlboro -- not cigarettes --" every time, it would be a lot of keystrokes wasted (and leave very little room in thread titles!!). If you are a morris dancer in the U.S., you know what the Marlboro Morris Ale is, and you're likely to check in on the thread. If you're curious about cigarettes, you'll check in and learn something new.

Also, the links that I provided are exactly about Tony Barrand's study of the folklore of the Ale itself: using film of 30 years of dancing to examine how this imported tradition has evolved.

And, you get an event announcement, to boot. :-)

~ Becky in Tucson