Set the experts in brain chemistry and bio-feedback and pharmaceuticals to researching what actually happens when the mind is active and creative, then work on producing a drug that causes uncontrollable itching when the brain is slow, lethargic and dull. Implant this drug in everyone about the age of three.

(Will Rogers once said, when asked about how to stop German submarines during WWII, "that's easy...boil the ocean!" When it was suggested that this was not easy, he replied.."hey, I'm an IDEA man! We have experts to work out the details!")