There are some very well paid women on the "fast track" here at work who utilize this service. They have kids, (with nannies to take care of them), and often have to work late, and I guess this makes them feel like they are cooking home made meals for their families, even if they're working late so they can't eat with them.   I would think you could accomplish the same thing by just dedicating a weekend to cooking once a month or so and filling your freezer, but the meals from the service are gourmet, upscale and healthy and it has become a status symbol now.