The Mudcat Café TM
Thread #92550 Message #1772137
Posted By: M.Ted
29-Jun-06 - 01:50 PM
Thread Name: BS: Pre Fix Dinner businesses
Subject: RE: BS: Pre Fix Dinner businesses
As an old marketing/advertising per son, I am pointing out, simply, that I just don't see a market for this service/product, at least not in the way that it is being presented, and not in Bozeman--
This is a niche-market sort of thing--there have got to be enough people around who perceive a need for this service to sustain it summer,fall, winter, and spring. That's the base, and there has to be a reserve base to draw new customers from--
I can see something like this working in NYC, where a lot of people with families live in apts, have no kitchens, and have time commitments that limit cooking and shopping--or in a resort community, where families otherwise would dine out for every meal--or(to move to another end of the spectrum entirely) in a place where refugees and evacuees are living in temporary facilities--
It would be good in retirement communities, too, at least if the menus were price to work for people on a fixed income--a lot of seniors eat out every night--
It could also work really well for people who were on one or another sort of diet--I know of a couple local restaurants that make most of their money by providing dietary meals on a weekly basis--
But again, I am not seeing any sort of market awareness--