Scoop was the first word that came to mind when I read the thread title. Short and sweet.

Whatever you choose, DON'T spell it in an odd way or use foreign words people can't pronounce. I have seen many people (in my yellow pages advertising job) kill their business by spelling the name in a way people can't look up in the phone book. Getting cute with kountry instead of country made Kountry Flowers look like it was out of business when people didn't find it in the phone book under Country Flowers. Sure enough, it went out of business.