With my organiser's hat on rather than my pro. performer hat, I don't think Guest Joanie's comment about the responsibility for getting the bums on seats is fair on the performers. Aside from sending to their mailing lists, there's not a lot a performer can do if the gig is miles away from their home area. As an organiser, I expect the performer to send me suitable publicity material, then I believe it is my responsibility to sell the performer - through other venues in the area, through my own mailing lists, through the local press, through posters, etc. I know the area and the people - I should be able to get the people in to listen to a performer that I believe is worth listening to. And if I don't believe the latter, why should my audience? Hopefully, they learn to trust my judgement, and it becomes less of an effort with future performers.