The Mudcat Café TM
Thread #93164 Message #1791748
Posted By: The Walrus
24-Jul-06 - 12:41 PM
Thread Name: BS: TV Ads
Subject: RE: BS: TV Ads
One ad that sticks in my memory was for a pasta sauce (can't quite remember the brand - Ragu, I think)
The basic idea was that using this pasta sauce had the 'typical ad family' moving around the house, admiring the jar of sauce and singing some rubbish (in English) to a melody from "The Marriage of Figaro", the strap-line was: "RAGU - Brings out the Italian in you" So, we had a tune, written by a German speaker (Mozart), from an opera about a Spaniard (Figaro), based on a book written by a Frenchman (Beaumarchais) - and this represents making one more Italian? The only Italian bit, the lyrics, were removed - Well done guys!