I am not sure that anyone over thought it was "easy". I know decent landlords that have sent beer back to breweries, rather than serve crap - and the breweries accept it.

Eurofizz is lowest common denominator - it is designed to appeal to the largest number of people. It takes nothing to look after a sealed metal dustbin. IMHO the same landlords that are found of sealed metal dustbins are less likely to clean their pipes and generally go for a high quality of hygiene essential for decent beer.

I also like the Aerican "craft" beers (In Oregon where there are loads of micro-breweries) but they are pasteurized and filtered. And rarely below 5% - hardly a "session" beer, in either sense of the word.