Amy, here's a link to the newspaper article that spawned my question:

http://www.kansascity.com/mld/kansascity/15016407.htm

It certainly caused a stir. Despite disagreeing (not publicly) with the columnist, the company took down the billboard in question immediately after the article was printed.

I am most curious about the line where he quotes the Oxford Dictionary of Nursery Rhymes.

Thanks!