Marketing men (and women) - until you've worked in a 'marketing-led industry' (and which industries aren't these days?), you won't know how powerful these people are. Unfortunately their power isn't matched by their intelligence, imagination or scruples. For the most part they are ignorant, often insanely ambitious, bandwagon jumping hacks. At the very least you should not believe a word they say (they know nothing after all!). In my opinion they have to go!