I observed seven 'phoning-motorists' this morning while on a 45 minute commute along foggy winding roads. One young female, waiting to exit a junction, three 'white-van-men' two truckers and the tractor driver (noticed only when I was able to pass him after 4 miles at 22 mph!!!) I've regularly passed cyclists on the pavement (another illegal act) who are actually able to text message on the move....

      They should all be fined heavily!
Like Villain says - confiscation of phones might make people think twice!                           

I believe that some people have absolutely NO consideration for the world beyond theirs. The police have too many rules to enforce and will never be able to get the crime fighting / law enforcement balance right. The ridiculously low fines don't 'phase' any would be offenders into thinking, even for a millisecond, about how 'their call' could cause any grief. Until someone is involved in /or deals with the aftermath of an accident that is 'mobile' related they don't comprehend just what consequences can arise from a lack of patience. Just let it ring!
Stay safe.
Hazel.