The reason they'd think it worthy of distribution is because they reckon, quite rightly, it will sell.

And it will be played by a lot of people who woudln't have come across this type of music otherwise. And in the folk context, I suspect there'll be a few people who'll decide that they'll have a go at singing the songs themselves, largely because Sting isn't that great a singer technically.

And that means the songs will be used in the way they were written to be used. (Here's another clip from that programme, put up on YouTube by someone.