Oh yea. I mean, this thing is gonna go. We are talking ZOOOOOOOOOOOOOM.

Think of it this way. Anyone can make a milk shake. But how many people will actually make an Anchovy Milkshake at home? How many folks have? Answer: fewer than 1/10 of 1/10 of 1%. In real figures, 127 people if you include Dave the Doorman at the Chelsea Hotel who had a penchant for a fish flavour with his strawberries and fresh dairy cream. He was a strange guy who was waaaay ahead of his time in the year 1967. But how could anyone walk/skate/bike/jog or drive past an establishment that specializes in the product? Answer: almost NO one. It is the secret desire of every professional athlete to have--but, that's in the future, just like tomorrow and next week.