3 black politicians had endorsed both Erlich and Steele. One of them had endorsed Steele. None of them had endorsed Erlich.
Erlich and Steele were Democrats. Erlich and Steele are Republicans.
Hence the deception inherent in the actions.
Also, Michael Steele is not what I would call an honest man. He is living in the house that he helped his sister screw Mike Tyson out of, along with a large part of his money.