I'm not so sure 'everyone is receptive to what they like' necessarily translates to choosing a faith. I would certainly like to believe (have faith) many things. I would like to believe in reincarnation, but I do not. I would like to believe in an afterlife, but I do not.
I can't even say I have faith that such things aren't possible. I always maintain a little hope that there's a grain of reality embedded in the massive heap of assorted theisms and spiritualities the world has accumulated. It just seems unlikely to me, which I think hardly constitutes an expression of faith, for or against.