"He has an amazing brand internationally and that's something that Americans understand. "

Doesn't everyone understand that?

I might not be reading your comment correctly, but I think you fail to understand American sports fans. If a player is an underachiever, they will be destroyed. American sports fans show little mercy when they see someone dogging it.   

Beckham has a well recognized name in the states, and a good reputation. He has to show us what he is capable of in order to keep it.