"REMEMBER when women aspired to be a perfect size 10? Well, forget that notion because these days a size 10 is seen as positively obese... at least in Hollywood.

A disturbing new phenomenon is heading across the Atlantic that deems the new ideal size an astonishing size zero - that's a teensy UK size 4.

For girls that means fitting into a pair of jeans with a 22-inch waist - that of an average British eight-year-old.

Yet spurred on by a growing legion of super-skinny celebs including reality show star Nicole Richie, Superman actress Kate Bosworth and our own "skinny icon"

Victoria Beckham, size 0 is now touted not only as an attainable, but a must-get goal by dedicated followers of fashion."