You can get results from a press release. Write it in the "inverted triangle" style, with the most important information in the top of the article and the less important below. Newspapers will cut and paste these into the space they have and simply trim off what they don't have room for.

If you send a press release then consider providing a good link back to your information. If there is a way you can provide a variety of photos that can be downloaded from your site then you've made the writer's job easier. (In days gone by, publicity photos would have been included in a mailed press release, but scanning takes time and is a distant second choice if a downloaded file is available). I have some pages at the library where I work that are intended for public affairs folks. I take photos and make it a couple of different sizes and link to them from a thumbnail on a page of thumbnails. Label them for web use (relatively small, in the range of 400 x 600 pixels) and for print media (the full sized image, 5-10 meg, in JPG, PNG or TIFF format).

Good luck!

SRS