Fair points, Stigweard, but what got on my chimes about this issue was the attitude of Leonard and Smooth Ops - effectively saying that the word 'traditional' was meaningless.
I'm afraid their attitude reminds me of the comments of various New Labour education wallahs to the effect that history isn't important and that Latin and Greek are pointless.
Yes, folk is evolving, but for some of us its origins are more than a mere taxonomical tick-box.
Put another way, it's as simple as having Ricky Tomlinson nominated for best female actor category in the BAFTAs!