The Mudcat Café TM
Thread #99059 Message #1970941
Posted By: McGrath of Harlow
17-Feb-07 - 04:05 PM
Thread Name: The Guardian Vs 'Catters?
Subject: RE: The Guardian Vs 'Catters?
A decent PR firm would have said "Take the heat out of it..."
Why on earth would they have wanted to take the heat out of it? That would have been rotten PR, since heat generates attention in this kind of context.