I know of one club local to me that USED to get press releases in the local papers - But they had one of the local rag Journalists as a regular singer ! I wish I had a shilling in the bank for every bit of nice legible print ready paper I sent to MY three local rags and never got a print !! Its VERY easy to say 'Do This , Do That' but when you are presupposing a sensible response from external people it does change things ! The Five Years I was booking Uxbridge , I dont think we EVER only paid out the minimum , and a lot of artists shifted a lot of product as well !