I repeat a crucial section of the post, with italics

"Replace astrological signs with another characteristic such as gender or age, and immediately your mind starts to form explanations for the observed associations," Austin said. "Then we leap to conclusions, constructing reasons for why we saw the results we did. We did this study to prove a larger point -- the more we look for patterns, the more likely we are to find them, particularly when we don't begin with a particular question."