Well, there seem to be very few 'proper' jingles on TV ads these days, compared to the heyday of the 1950s-70s (I can't remember further back than that so maybe even that wasn't the heyday).

These days, you're lucky if they even bother to write a parody lyric, which at least can be amusing. More often than not, they just find a piece of existing music and use that. I guess it's easier and cheaper to do that. But as I said above, is it as effective from an advertising point of view? Of course it often has spinoff benefits for the person who made the original record, resulting in a new generation discovering a song and putting it back in the charts.

Meanwhile here's a few more (apologies if these are included above and I missed 'em):

"Light up a Richmond and strike it rich, richest flavour yet in a tipped cigarette. light up a Richmond and strike it rich, strike it rich with Richmond"

And here are (from memory) the words of the Juicy Fruit Gum ad:

"Juicy Fruit adds to your fun
It's a hit with everyone
Fine fruit flavour, what a treat
Makes your mouth feel fresh and sweet
Juciy Fruit adds to your fun
Juicy Fruit chewing gum"

ISTR they used a very similar jingle in the US for Doublemint gum, something like:

"Doublemint adds to your fun
Doubles fun for everyone
You will love it, millions do
Stick it in yer gob and chew"

I made that last line up as I can't remember the real version!

Anyone remember how it really went?

Finally, anyone remember the Fry's chocolate campaign "Big Fry" (said in a deep voice with lots of reverb). Wasn't there a jingle to go with that? I think it was something like "Big Fry is comin' to town..." - anyone remember?

(Ye gods, I worry about myself sometimes - I can remember this sort of crap, but not important stuff!)