If nothing else, the mentions of Iraq in the Jan 2002 State of the Union address start to lay the groundwork for the propaganda campaign later that year--but do not compare with sentences like " Before September 11, many in the world believed that Saddam Hussein could be contained." (from Jan 2003 SOU).

How many mentions of Saddam by name are in 2002 SOU--vs 2003?

And regardless, neither speech helps your contention that there was never a propaganda campaign by the Bush regime against Iraq.