Obviously they're being consumed. Thing is though, things like McDonald's tend to be guilty secrets with a lot of people. Also, a lot of people might dissaprove of them for the very reason that they are being supported instead of local traditional equivalents. At the end of the day, people rarely stick to one level of 'culture' or 'refinement' or whatever. I have been known to eat fancy food and drink nice wine, single malt etc. Doesn't mean I don't sometimes just go 'sod it. I can't be bothered.' or 'don't have the money' and just go for a kebab and a pint. If I was asked which was better, I probably wouldn't opt for the kebab.