WLD, I'm programming in 2007 - not 1987. I never said bollocks to anybody.

Mike: couldn't agree more. But even if I were programming events 365 days a year (which, because of staffing resources and other demands on the building, I can't), I still wouldn't be able to please everybody. So, like many venues, we've tried to keep a variety of programming areas and events, while focusing more strongly on a few areas that we're really good at and which we were able to demonstrate an audience demand for. Those are children's theatre, comedy - and now folk.

But in all of our programming, audience development is very much about starting from where the audience is and then gradually moving forward. Otherwise, they simply won't come with you.