The price of soft drinks is certainly a ripoff, but that doesn't hold a candle to the inanity of people paying good money for premium label "designer water".

Yes, I had to laugh when the "healthy" Perrier water was found to contain benzene. I'd love to have seen the faces of all those yuppies who think it's cool to pay two quid a bottle for stuff that's no better (and in this case, a hell of a lot worse!) than tapwater.